Genius Brewing on Dragons' Den
On the new series of the iconic BBC TV show Dragons’ Den, the Genius Brewing team of Charlie Craig and Jason Clarke pitched our low calorie, light craft lager to Dragons Peter Jones, Tej Llavani, Deborah Meaden, Sara Davies, and Touker Suleyman. The episode was filmed at BBC Manchester and saw entrepreneurs Jason and Charlie looking for the Dragons’ investment to help accelerate the growth of our #SmartDrinking brand.
Tej Lalvani was impressed, “Clever idea. I like the taste. You’ve got a unique product.”