3% 72kcal Smart Drinking!

The UK’s first light craft lager, GEN!US is brewed to craft quality but with less alcohol and lower calories. Zesty and refreshing, it’s not just ‘smart drinking’…it’s genius!

 
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Quality. Pleasure. No Compromise.

Crafted from the finest pilsner malts and Styrian Golding hops, Gen!us is matured with Australian Galaxy and Ella hops for a subtle citrus aroma. With only 1 unit of alcohol per can and less calories than an apple Gen!us makes responsible drinking a pleasure, not a compromise.

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Smart Drinking

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For today’s health-conscious drinker, Gen!us is great after training, with a meal out, while watching the match, or as a guilt-free pleasure after ‘one of those days’ in the office.

 
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Bibe Sapienter: Drink Wisely The ancient Romans believed a good life was a balance of pleasure, health and wisdom.

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1 Unit A can of Gen!us Craft Lager contains only 1 unit of alcohol and 72 calories. Staying drink-aware has never been more simple. 


 
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#5p4Doddie

Scotland rugby legend Doddie Weir has Motor Neurone Disease. Genius Brewing is proud to donate 5p from every can of Gen!us to support Doddie's mission to tackle this terrible disease.

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Team

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Charlie Craig – Operations Director

After a decade in HR consulting, building teams of bankers in London and Hong Kong, Charlie joined Fyne Ales in 2003, when craft beer was in its infancy. Promotion to Ops Director saw him running the brewery: hiring; buying; production; distribution; and marketing.
 
Fyne Ales progressed rapidly winning contracts with the multiples and many industry awards. In 2013, he became a qualified buyer with Auditel, specialising in supply networks and cost efficiency. As the Genius Ops Director, Charlie focuses on the ‘Five Rights’: Quality…Quantity… Time…Place...Price.

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Jason Clarke  - Creative Director

A Law graduate and former Army officer, Jason is an award-winning writer and filmmaker with 20 years’ experience across television, advertising, marketing, corporate communications and feature films.

In 2011, he established SIGNAL2NOISE, a digital media production company based in Scotland with clients including Shell, Baxters, RBS, William Grant & Sons, and Royal Caribbean.

As Genius Brewing’s Creative Director, Jason oversees the Gen!us brand, its marketing and corporate communications.

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News

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Contact

 
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GEN!US HQ: 168 Bath Street, Glasgow, United Kingdom, G2 4TP


TO ORDER / STOCK OUR BEER: order@geniusbrewing.com

MEDIA ENQUIRIES: jason@geniusbrewing.com