Our Story
Genius Brewing was launched in 2018 with a mission to make healthier drinking a pleasure, not a compromise. Founders Jason Clarke and Charlie Craig anticipated the trend for healthier lifestyles would change how we drink, yet beer lovers still faced a stark choice between joyless no-alcohol products and tasty but ‘full fat’ beers. Why couldn’t they enjoy the best of both?
Craft beers are great, they’re just not great for us - often loaded with alcohol and calories. The ‘eureka’ moment for the Genius team was to create a ‘light craft’ beer combining the flavour of a true craft beer with the healthier attributes of ‘light’ beers - low calories and less alcohol. The result is Gen!us light craft beers. We call it #SmartDrinking.
Now in our fourth year, and with the trend for healthier, mindful drinking growing fast, Genius Brewing has been featured in Vogue, the Daily Telegraph and on BBC1’’s Dragons’ Den. Find Gen!us low calorie craft beers in smart bars, gastropubs, hotels, farm shops, wine shops, and in Spar stores across Scotland. Buying online is quick, easy and great value so order at Amazon and via our online shop - delivery is free!
My Name’5 Doddie Foundation
At Genius Brewing, we don’t just want to taste good, we want to do good. As Official Fundraising Partners of the My Name’5 Doddie Foundation, we donate 5p from every can of Gen!us to support Doddie’s mission to tackle Motor Neurone Disease. Jason played rugby with Doddie and his wife’s father died of MND. This is a cause very close to our hearts.