Breakfast with Gen!us (April 2022)

Genius Brewing co-founders Charlie Craig and Jason Clarke were invited by WeDo Scotland to share their experiences of launching a new light craft beer brand at the April Breakfast Club. WeDo Scotland is a members’ organisation to support ambitious Scottish entrepreneurs to scale up their businesses.

Over bacon rolls and coffee, the SOLD OUT audience heard from Charlie and Jason all about their #SmartDrinking mission to make healthier drinking a pleasure not a compromise. This included the challenges of launching an innovative low-calorie craft beer into a highly competitive beer industry dominated by huge global brands.

The audience was particularly keen to hear about their experience of pitching on Dragons’ Den and about why they chose to turn down Tej Lalvani’s ‘all the money’ offer.