#SmartDrinking at Imbibe (July 2023)

ImbibeLive is the UK’s largest drinks event which this year took place at Olympia in London. The B2B event helps the drinks trade to discover new brands and innovative tastes. As part of our ambitious growth strategy,. the Genius Brewing team showcased our light craft beers on the Scotland Food & Drink stand.

Across the two-day event, we met a huge range of venue operators, buyers, wholesalers, and drinks journalists. Their reaction to our low calorie craft beers was fantastic. With consumers increasingly looking for healthier, ‘Better For You’ alcohol options. the industry is increasingly looking for innovative alcohol brands that deliver on quality but with low alcohol and less calories.

Gen!us craft beers are brewed with the finest malts and hop varieties from around the world. Gen!us Craft Lager is a 3% low alcohol pilsner with a crips, citrus finish from hops including magnum, citra and cascade. Gen!us India Pale Ale is also 3% ABV. Light, fruity and hoppy, this low calorie IPA is a perfect session beer or a healthier beer option.